Burberry for all their digital cleverness, knows the power of In Real Life, its tactile and sensual. Check out their story here.

Which is why IRL is such an important part of any digital campaign. I love what Sydney Opera House is doing recently with real cool real life experiences. I loved El Loco bar in the forecourt over summer and I am loving this live broadcast on youtube from the opera house steps from two local rock legends and my personal faves.

So when your designing your next uber-cool digital campaign, remember to keep it real. Using a compelling event like a live broadcast release is a great way to build interest and extend the life of your content.  For another great example, checkout salesforce live during a big event like dreamforce.

Available from SOH for the next 30 days…coolness