Our last post dealt with observations on the higher education industry, in this post we look at solutions.

salesforce perspective

Over the last 6 years working in one of the fastest growing technology organisations where the majority of our workforce is ramping, I’ve made these observations:

  1. Just because information is shared on a social network or intranet doesn’t mean individuals will seek it out before needing the skills for their job. There is still a need for guides and teachers.
  2. In addition though self service knowledge is efficient, colocation creates strong ties and networks that can be leveraged into the future. At salesforce we use a bootcamp program to ensure new recruits form strong ties quickly.
  3. those who communicate stories well, are more effective than deep experts. Dr Karl is one of my favourite pop-educators and within our organisation it is these great communicators who consistently achieve in enablement. To aid understanding we should take the techniques we learn in content marketing and translate them into internal education or even better, just make our internal education materials public by default.

Our Learnings

For Universities

Similarly universities have a number of key competencies:

  1. A strong network of knowledge and coaches
  2. A dense cluster of like minded individuals who share similar needs and bring diverse experience
  3. Clear mapped pathways and widely recognised badges for achievement (Dip, MBA, PHD)

Utilising technology institutions can connect in a whole new way.

Connected Institutions

College fraternities know the benefit of intense shared experiences, hazing is still a popular process due to its power to bind individuals together to mutually support each other (make up your own mind if the end justifies the means).

Education institutions need to use technology to connect in a whole new way

  • with their students to bridge the experience gap, to listen to needs and provide personalised  pathways.
  • with faculties to provide consistent experience and joined-up learning
  • with other providers to provide life long learning pathways
  • with courses – MOOCs (Massively Open Online Courses) provide a tantilising vision of what taking the best knowledge and connecting it with social directly to student devices can do