MAD Week

An enjoyable afternoon at the MCA, overlooking the quay and chatting innovation in digital. A lively and sometimes possessed Faris Yakob set things up with a thought provoker. The afternoon continued with tech, debate and the inevitable questions are we innovating enough and who pays for innovation given the existing agency funding model.

Funding was a source of anxiety as agencies struggle to structure agreements which allow flexibility to fail while delivering the goods in a competitive and changing market.

For my part, I shared observations on salesforce’s journey so far to becoming (according to Forbes) the worlds most innovative company.

How to Build Innovative Culture (BandT MAD Week) from Derek Laney