AEIC

Thanks to Tracy Harris at Austrade for having the marketing cloud at AIEC to share some ideas on social media marketing. It was a pleasure to join Andrew Bognar who shared some of the programs that NAB are running including the social media command centre. The stories that ring true for me for those in international education are pictured in the slides below.

  1. Lorna Jane – shows the importance of a strong content strategy, evergreen content pillars like Move, Nourish Believe combined with a kitbag of great social media tactics, has Lorna one of the best social marketing brands in Australia today.
  2. Shangri-La Hotels – have realised the importance of a local brand given the breadth of their operations across asia, europe and the middle east, they need to demonstrate local knowledge while maintaining a luxury asian brand. The local property manager owns the local social sentiment and is accountable for engagement.
  3. Tourism Australia – teaches us about creating content platforms which are big ideas that create a platform for many executions. They also use partnerships incredibly well to gain additional reach, funding and relevance.
Australian International Education Conference – Social Marketing from Derek Laney