Will facebook be the identity layer which ties you to the 100s of connected sensors and devices which will make up your day in the Internet of Things? According to Quentin Hardy, Mark Zuckerberg thinks so, just like Jeff Bezos thought beyond books to monetize the underlying computer science platform behind amazon.com, Facebook is looking to solve the big problems of tomorrow like wireless connectivity, connected cars, homes and things using the infrastructure it has constructed to deliver underwaterdogs.

In a recent visit to the Philippines I was amazed at the impact on a large part of society without access to the internet including basic functions like email who through wholesale agreements between telcos and social networks, have become hyper-connected on facebook and twitter and have almost skipped a step in technological evolution.

Statements from super-telcos BT and AT&T, as well as Cisco at Davos suggest that these kind of deals where connectivity is included with your device ALA kindle will be more prevalent this year. Combine this with the dropping price of network sensors and we are entering an explosive era of growth for hyper-connected things.

As marketers, we know behind these things are people. This hyperconnectivity is an amazing opportunity for us to find new ways to deliver value and create a connection the like of which we have never attempted, turning consumers to customers. A binding identity is a key piece of the puzzle.

Its clear that facebook is a key player in connecting people, but will we trust them to connect our things? Fun times ahead

Original article in NY Times by Quentin Hardy

photo credit: Jonathan Kos-Read via photopin cc