Nice to join the folks at Channel News Asia for a discussion on technology to engage customers in the hotel industry. The old school rewards program is making way for a new generation of stay experiences designed to build true loyalty. Technology is playing a part by allowing these experiences to me more personal and more relevant.

View the recording

For example iBeacon (or more specifically BLE) technology means crossing the threshold of a hotel could trigger a more personalized welcome where just like the best luxury hotels your needs are anticipated. Technology means every hotel manager now has the power to create personal experiences. The challenge is combining permission and personalization to create something people want and will switch hotels for.

Tech-know

If you’d like to know more, check out the Dreamforce keynote with Kimpton Hotels.

Aside: Patrick and Steve are super smart and super-quick, quite impressed with their intellectual agility.