This year the tour to Singapore saw a deep telling of the story of Air Asia led by Chief Happiness Officer, Adam Geneave. The day was anchored by the Office of Innovation and we crafted an agenda focussed around “The How” of customer transformation.

We shared a point of view that organisations need to evolve to a new mindset characterised by customer centric thinking and a toolset for companies to do this.

The day closed with an inspiring program partnered with Design for Change where local school students used design thinking to develop pitches for solutions to Singapore’s biggest community challenges. It was so inspiring to hear these stories, my favourite was a 10 year old boy who answered when questioned by our executive panel why the issue of food security was so important to him, “because food is love”, I think that sums up the best of Singaporean culture.

See the presentations from the day here.

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