World Tour Sydney was reimagined from a 10,000 capacity in-person experience to an 8-hour online experience in 10 business days. I hope you find this case study helpful as you create your own experiences now and in the future.

World Tour Sydney Reimagined reached 1.5+ million views across multiple platforms and viewing parties, including 86k+ views from Salesforce Live — the most ever for any Salesforce World Tour held globally.

We reimagined how to deliver inspiration, innovation, giving back and engagement in a new online format. Customers were activated like never before with 60+ Customers and Partners sharing their stories, across 100+ sessions, over 2 channels and an Online Expo attended by 3,600 with 3,380 check-ins for Demonstrations.

Full Salesforce World Tour 2020 Case Study