Enablement, designed
Onboarding built for the team you actually hired — sellers, FDEs, customer success — so they arrive at the account with a point of view per vertical, not a product deck.
For tech companies
Growing or launching an Australia or Asia Pacific presence and need to ramp faster?
Your local team is too busy serving customers to build its own go-to-market support function. We are that function, fractionally, on a quarterly retainer — enablement designed for the team you actually hired, workshops that settle the strategy, customer events and executive roundtables that put your product in front of the buyers here, and messaging tuned until it lands.
We’ve done this many times: launching new products into this market for Salesforce, for Slack, and for cutting-edge AI companies standing up a team from scratch. Twenty-five years of executive conversations with the region’s largest enterprises come with it.
Sound familiar?
The moment this usually starts
- A product that sells itself in the US, landing in a market where the buyer is a bank, a government department or a telco — with a procurement process, a regulator, and a board that wants evidence before enthusiasm.
- A local team hired in weeks — sellers from the big SaaS houses, forward-deployed engineers (FDEs) from the product side — who each know half the job and are learning the other half on live accounts.
- Messaging written for a US launch that doesn’t survive first contact with a local executive: too much frontier, not enough proof.
- Few local references and the first customers will decide whether there are thirty.
What you get
The go-to-market function, in four parts
Team workshops and offsites
Segmentation, ideal customer, competitive position, a point of view per account — facilitated end to end, every speaker briefed, every session built around what the room needs to walk out believing.
Customer events and executive roundtables
The region’s enterprise executives, convened around your product: closed-door roundtables, briefings, keynote content.
Messaging, tuned
Frontier capability translated into the language a local buyer trusts — then tested and refined until it lands.
How it’s delivered
Work that leaves something behind
- Quickly stand up the onboarding, playbooks and tooling you need to operate your new team.
- Every deliverable leaves something your team keeps — a customer-story library, a proposition per account, a messaging guide the next hire inherits.
- Executive access is real. The people in the room are people we have sat with before, across a hundred of the region’s largest enterprises, including its major banks.
- Where it fits, we build on the technology you sell, so your team learns it by using it.
Recent work
A team of fifteen in a month
A global AI scale-up on its way to unicorn status went from selling through partners to a direct Australian team of fifteen in a month. We designed the pre-work, ran their two-day strategy offsite, and got them going fast.
How engagements are shaped
Quarterly, fixed cost, flexible help
Retainers are quarterly. They suit regional teams that already carry a budget for marketing or enablement and want to draw on someone who has launched products into this market many times, in whatever mix the quarter needs.
Talk to us about your team
Tell us where you are — how big the team is, what’s on the calendar — and we’ll come back to you quickly. Email hello@helikona.com or message us on Slack.